WORK SAMPLES

 
 
 

Long-form storytelling: “The Land Pays the Price”

Read it here

THE PROJECT: America’s public lands face new and escalating threats. Earlier this year, thousands of federal employees who steward public lands—people who care for the land, conduct valuable research, fight fires, and more—were indiscriminately terminated from their positions. At the Wyoming Outdoor Council, I helped coordinate a response, collaborating with our staff to gather signatures from nearly 1000 Wyomingites on an open letter to Wyoming’s congressional delegation opposing the firings.

As we mobilized people across the state however, we noticed a lack of emotional, human-centered stories on this issue in the media and other organizations’ coverage. That’s the gap my team and I sought to fill with “The Land Pays the Price,” a long-form reported story about a woman who lost her job as a wilderness ranger—but whose love of the land was so great that when I asked her to show me around the forest she used to work in, she didn’t hesitate to load up the saws for some impromptu trail maintenance.

THE IMPACT: Stories like these often drive home the stakes of an issue better than any fact or figure. Responses from readers included several that the story had nearly brought them to tears—while painting a fuller, more complex picture of what happens to public lands when the federal employees who care for them are fired.

This story was printed in Frontline, WOC’s biannual print publication, as well as on the WOC blog and amplified via social media.

Publications: Frontline

SEE IT HERE

THE PROJECT: As communications manager for the Wyoming Outdoor Council, I was the lead writer, editor, and project manager for Frontline, the organization’s biannual print publication. I led meetings to plan issue content, assigned stories to staff, communicated with external contributors and designers (and negotiated their rates), and managed timelines, deadlines, and deliverables.

For this particular issue, I was grateful to work with our Indigenous staff and external tribal partners on a historical timeline of Wind River Reservation Tribes. Though Indigenous people were the original stewards of present-day Wyoming—and steward it still— Indigenous voices have long been excluded from the conservation conversation. This story sought to reveal suppressed tribal histories and contextualize the importance of these histories in a more inclusive vision of conservation in Wyoming.

THE IMPACT: Non-tribal readers of this issue shared they appreciated learning histories they hadn’t been exposed to. Tribal members were critical to shaping this story, and the most important metric of its success was positive reception from tribal readers. Several tribal members shared they were glad to see the organization performing an educational role for the public—and that the tribal histories represented were represented with the accuracy and nuance they deserve.

Strategic Comms & Digital Engagement: Wyoming Legislative Session

THE PROJECT: In Wyoming, a state of abundant natural resources—where half the land is public—the policy threats to the environment are never-ending. The Wyoming Outdoor Council is deeply involved in advocacy at the state legislature. As the org’s communications manager, I oversaw the planning, execution, and delivery of a high volume of engagement products and campaigns, each with distinct goals, collaborators, audiences, and deadlines. These included fact sheets for legislators, a weekly newsletter sent to 1200 supporters, rapid-response press releases, educational social and blog posts, and action alert emails and SMS messages.

THE IMPACT: In 2025, my team and I built momentum among Wyomingites to:

  • Kill a resolution that aimed to transfer federal public lands to the state (after which sale to private interests would be very likely).

  • Support legislation incentivizing Wyoming residents and businesses to invest in rooftop solar systems—and kill bills that sought to hamstring the state’s burgeoning solar industry.

  • Table a bill that would have opened the door to storing the country’s nuclear waste in Wyoming, without adequate discussion with the communities that would host radioactive waste.

Each of these relied on targeted communications that gave Wyomingites the tools to reach out to their legislators and speak up for what mattered to them. In 2025, my team and I helped generate 600 personalized—and strategically timed—messages to legislators.

Digital Campaign: Step Outside

THE PROJECT: I worked on the Step Outside campaign as a contractor for Dometic, a camping and outdoor gear brand. The campaign shared inspirational stories of women from across the outdoor recreation spectrum who challenge boundaries in their disciplines. My roles: developing and refining the campaign; creating campaign strategy pitch decks to share with company decision makers; interviewing athletes; and writing tons of copy. The campaign existed across digital channels—for work that I created or helped to create, see this video, this blog post, and social media posts here and here. For the video linked above, I had a lead role in crafting the story and interview questions for Nina (the climber who’s featured) and coaching her through the campaign’s pillars.